Tuesday, July 28, 2009

Suzuki completes a masterful 100

Suzuki completes a masterful 100

I am literally grabbing the handle bars for my dear life. At 270 km/h aboard the world's fastest production superbike, the Suzuki Hayabusa just scythes through air with nary an effort. The 'Busa' as it is more popularly known as is nothing short of a technological marvel from Suzuki. The Japanese giant has been producing a string of similarly brilliant products and it's been all of a hundred years since it built the very first one.

Chervolet Aveo

Going back in 1909, a gentleman called Michio Suzuki founded a textile loom company in southern Japan called Suzuki. Yes you read right, the company that currently manufactures one of the most advanced bikes, cars boats etc started life as a humble loom company but then it was also in illustrious company for Toyota also got going by making textile looms. And it was while manufacturing looms for production of plain white fabric he learned that weavers wanted looms that could produce cloth with vertical and horizontal stripes; so he developed a unique loom capable of weaving patterned cloth from dyed yarn. Suzuki's new innovation represented the start of an uncompromising focus on creating products that met people's needs and realizing new lifestyle possibilities.

Suzuki completes a masterful 100

Suzuki's motorcycle innings began in 1952 with the Power Free which had a 36cc two-stroke engine. The Power Free was extremely basic in its design offering very easy maintenance. Its unique feature at that time was the double-sprocket gear system which enabled the bike to be ridden fully motorized, partially motorised or by using the pedals without any engine assistance. Fast forward to a year later and Suzuki was well on its way in the two-wheeler segment, already churning out 6000 motorcycles a month.

The cars followed shortly, with Suzuki manufacturing its first car in 1955. The Suzulight as it was known was a compact car with a 360cc two-stroke engine. It was one of the first cars to feature front-wheel drive, four-wheel independent suspension and rack and pinion steering which only became common in cars almost a few decades later. The company then branched into off-road vehicles as well in 1970 and out came the LJ series of lightweight 4x4s.

Suzuki completes a masterful 100

For those who did not know, Suzuki was and still is into boats as well. The first marine outboard motor was introduced in 1965. Suzuki's expansion into the housing field (like Toyota again!) initiated with Suzuki Home marketing two models of prefab 'Mini-House' and three types of storage sheds. The company's first ever ATV or all terrain vehicle was introduced in 1982.

Suzuki pretty soon established itself as a company fuelled by growth. Aggregate car production topped 10 million units in 1989, and global annual production exceeded 1 million units by 1990. Since then, Suzuki has continued to enjoy growth in demand with its annual car production breaking the 2 million unit barrier in 2005 and total car production reaching 40 million units in 2008.Europe has seen a steady demand for Suzuki cars as well showing steady growth with cumulative sales reaching a whopping 4.5 million units since 1968 when exports began with the Fronte.

Suzuki further increased its throttlehold by introducing its world strategic models. The first one in this category, the Swift, is produced in Japan, Hungary, India, China, Indonesia, Taiwan, and Malaysia. The current Swift was introduced in 2005 and last year, aggregate production of the supermini reached 1 million units with 2009 also celebrating of 25 years of the Swift model name in Europe.

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